‘PINE SOL’ Noir

IN a new television commercial for Pine-Sol cleaner shot in an over-the-top film noir style, Diane Amos, who has starred in the brand’s ads for 16 years, drives a late-model convertible on the Pacific Coast Highway in California, moonlight dappling the ocean. When she reaches an opulent home, she climbs a stairway, then opens a door to reveal a shirtless, muscular man mopping the floor. Finally Ms. Amos, sprawled on a bed strewn with rose petals and bottles of Pine-Sol as the man mops beside her, purrs the slogan: “That’s the power of Pine-Sol, baby.”